Assistant Campaign Marketing Manager – IGH (Infrastructure, Government and Healthcare)

Base Location: Reading, Leeds, Manchester, Birmingham or Watford

The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.

Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.

From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.

KPMG is one of the world\'s largest and most respected consultancy businesses, we\'ve supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We\'ve proudly stood beside the institutions and businesses which make the UK what it is.

Why join KPMG as an Assistant Campaign Marketing Manager

The Assistant Campaign Marketing Manager role will be responsible for supporting the development and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires strong project management and administration skills with strategic thinking, creativity, and a good understanding of various support channels and tools. The ideal candidate will have some experience supporting end-to-end sales or marketing processes and working cross-functionally with different teams.

This role would suit an assistant marketing manager who is results-driven with some experience in developing client-centric growth marketing strategies. Stakeholder skills and the ability to help drive campaign delivery to impactful outcomes are key attributes.

What will you be doing?

Working as part of the integrated marketing team that:

• Partners with the business to help deliver an actionable \'go-to-market strategy and campaign plan for the respective sector or capability area
• Contributes to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Support the integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities
• Measures value creation and ROI (set against agreed objectives and targets) directly contributing to the firm’s business growth agenda
• Drives a data led approach to champion digital and use of CRM with the marketing team and across the business

Campaign Strategy and Planning:

• Build relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
• Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
• Supports the delivery of high performing end to end brand, lead generation and sales campaigns – from click to client
• Future focused – ability to share ideas, as well as be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
• Identify target audiences and appropriate marketing channels
• Create campaign budgets and timelines

Campaign Execution:

• Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
• Coordinate with internal teams (e.g., creative, product, sales) and external vendors to ensure timely and effective campaign delivery

Performance Tracking and Optimization:

• Measure KPIs and performance metrics for campaigns
• Monitor and analyse campaign performance data to identify trends and insights
• Optimise campaigns based on performance data to improve ROI and achieve targets

Collaboration:

• Collaborate with cross-functional teams to ensure alignment and integration of campaign activities
• Work with other teams across Marketing & Corporate Affairs, as well as other sales enablement teams to deliver a connected one team culture
• Provide regular project and campaign updates to senior management on campaign progress and outcomes
• Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd

Market Research and Analysis:

• Stay informed about industry trends, competitive landscape, and client/market behaviours
• Leverage client insights and metrics to inform campaign strategies and decision-making

What will you need to do it?

• Experience in marketing, with a focus on marketing/campaign management
• Experience working in a professional services environment
• Proven track record of supporting the delivery of impactful and effective marketing campaigns
• Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM (MSD).
• Strong project management skills with the ability to manage multiple projects simultaneously
• Strong written and verbal communication skills
• Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
• Creative thinking and problem-solving abilities
• Industry knowledge – with the ability to develop strong internal and external networks
• Analytical skills and experience with data-driven decision-making

Find out more:

Within Central Services we have a range of divisions and specialisms. Click the links to find out more below:

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