Content & Media Manager

Direct message the job poster from PerfectTed

FUEL THE FUTURE: Content & Media Manager

Reports to: Head of Marketing

Works With: Founders, Brand Team, Content Creators, Digital, Commercial, and Agency Partners

Employment Eligibility: Must have full right to work in the UK

We’re on a mission to spread positive energy and help people feel their best - energised, focused, and ready to take on the day, without compromise. We\'re the UK\'s fastest-growing energy drink brand and Europe\'s leading matcha company, redefining what energy should feel like: no crashes, no junk - just matcha\'s clean caffeine to fuel your best self.

Inspired by co-founder Marisa\'s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life - with calm focus, not chaos. Join our founder-led team as we scale and share our story with the world.

At PerfectTed, we believe in PRICE - our core virtues that shape everything we do:

Progress - We embrace growth, learning, and continuous improvement.

Resilience - Challenges don\'t stop us; they push us to be better.

Intensity - We move fast and execute with passion and purpose.

Consistency - Greatness comes from showing up every day.

Entrepreneurialism - We take ownership, think outside the box, and find solutions.

Role Overview

PerfectTed isn’t just a food and beverage company - we’re a media brand that happens to sell matcha. Storytelling is at the heart of everything we do. Whether it’s our co-founders’ journey from burnout to balance, the daily lives of our consumers, or the rich cultural story of matcha itself, we believe content is how we build connection, community, and brand.

We’re looking for an experienced and visionary Content & Media Manager with experience across multiple brands. This is not your typical F&B marketing role - it’s a creative leadership position for someone who understands how to build brand equity through narrative, culture, and platform mastery.

You’ll lead the development and execution of a media-first content strategy, integrating storytelling, digital innovation, and performance thinking across all channels. You won’t be creating content yourself - but you’ll orchestrate the team and agency partners to deliver high-impact, high-quality content at scale. You\'ll embed smart AI tools to optimise output, and help us build a content ecosystem that becomes the brand and adds real value.

Key Responsibilities

  • Own and evolve PerfectTed’s content strategy across YouTube, Instagram, TikTok, LinkedIn, and more
  • Build, maintain, and communicate a dynamic editorial calendar with input from all key stakeholders
  • Shape content pillars and formats aligned to business priorities (launches, retail, PR, founder, community)
  • Weave brand storytelling into every channel - from founder-led narratives to community-driven formats

Content Performance & Measurement

  • Define content KPIs, benchmarks, and reporting cadence across platforms
  • Track and monitor performance obsessively
  • Use data to guide creative decisions, posting strategies, and platform priorities
  • Lead regular performance reviews and translate insights into action for channel and team optimisation
  • Track impact of content on brand awareness, audience growth, engagement, and conversion
  • Lead the integration of AI tools for creative ideation, copywriting, planning, editing, and analytics
  • Build replicable processes that enable fast, high-quality content delivery at scale
  • Train the team on AI best practices and continuously explore new tech to improve efficiency
  • Manage content creators, freelancers, agencies and production partners
  • Write and oversee briefs for shoots, campaigns, and content series
  • Lead internal content meetings and contribute to broader marketing planning
  • Partner cross-functionally to ensure content aligns with brand, growth, PR, product and commercial teams
  • Stay ahead of content and platform trends, creator behaviours, and pop culture
  • Shape PerfectTed’s distinct tone of voice and visual world across media formats
  • Spot trends early and develop real-time and planned content responses
  • Champion big ideas that grow brand fame, visibility and resonance

Requirements

Must-Haves:

  • 5+ years in senior content, editorial, or creative strategy roles
  • Experience across multiple brands
  • Proven success leading content strategy for consumer brands across multiple platforms
  • Experience scaling content systems and managing high-output content teams
  • Strong understanding of audience development, brand storytelling, and performance marketing
  • Demonstrated use of AI in content operations and experimentation
  • Familiar with tools such as Notion, CapCut, Adobe Suite, Canva and Figma

Nice-to-Haves:

  • Experience building founder or personality-driven brand content

The Ideal Candidate Is:

  • A strategic thinker who views content as an engine for brand value not just marketing
  • Passionate about culture, narrative, and making content that shapes perception
  • Driven by the opportunity to build a brand that uses content in a different way
  • An empowering team leader who thrives on collaboration and creativity

What We Offer

  • Competitive salary + EMI options scheme (real equity upside in the UK’s fastest-growing brand)
  • Career development budget – courses, coaching, and tools to grow your career
  • Stunning office in Shoreditch shared with inspiring talent (Flight Story, Steven Bartlett, and more)
  • All the matcha you can drink – stay fuelled, the PerfectTed way

To register your interest please apply!

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Social Networking Platforms, Food and Beverage Services, and Food and Beverage Manufacturing

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