About the Company

Zalando is Europe’s leading online platform for fashion and lifestyle, connecting customers, brands, and partners in 25 markets. We deliver an unparalleled e-commerce experience, striving to be the starting point for fashion. Our mission is to re-imagine fashion for the good of all, and our diverse team works together to drive innovation, creativity, and sustainability across the fashion landscape. Join us and be part of a vibrant, international culture where your ideas can make a real impact.

Job Description

We are seeking a talented and versatile English Copywriter to join our remote E-commerce team. This role is crucial for creating compelling, brand-consistent content that drives engagement and conversions across various digital touchpoints. You will be responsible for crafting persuasive product descriptions, engaging marketing copy, captivating website content, and impactful social media narratives, all designed to resonate with our international customer base. If you have a passion for fashion, a flair for words, and a deep understanding of e-commerce best practices, we want to hear from you. This is a 100% remote position, offering flexibility and the opportunity to contribute to a global brand from anywhere.

Key Responsibilities

• Develop and write clear, concise, and compelling English copy for product pages, category pages, landing pages, and other e-commerce assets.
• Craft engaging marketing copy for email campaigns, social media posts, display ads, and other promotional materials.
• Ensure all content aligns with Zalando's brand voice, style guidelines, and marketing objectives.
• Collaborate with marketing, SEO, product, and design teams to create integrated campaigns and optimize content performance.
• Conduct thorough research on fashion trends, product features, and target audience preferences to inform content strategy.
• Implement SEO best practices into copy to improve organic search visibility and drive traffic.
• Proofread and edit copy to ensure accuracy, grammar, punctuation, and consistency.
• Contribute to the development and refinement of content strategies and style guides.
• Monitor and analyze content performance metrics to identify areas for improvement and optimize future content.

Required Skills

• Native-level proficiency in English with exceptional writing, editing, and proofreading skills.
• Proven experience as a Copywriter, preferably in an e-commerce or digital marketing environment.
• Strong understanding of SEO principles and how to integrate keywords naturally into copy.
• Ability to adapt writing style and tone for different audiences and platforms.
• Excellent communication and collaboration skills.
• Detail-oriented with a strong eye for consistency and accuracy.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Experience with content management systems (CMS) and project management tools.
• Familiarity with fashion industry trends and terminology.
• Portfolio showcasing successful e-commerce or digital marketing copy.
• Experience working in an international team.

Perks & Benefits

• Flexible 100% remote work environment.
• Competitive salary and performance-based bonuses.
• Generous vacation policy.
• Professional development opportunities and access to learning platforms.
• Home office setup allowance.
• Employee discounts on Zalando products.
• Health and wellness programs.
• A diverse and inclusive international team culture.