CRM Manager- Salesforce Account Engagement

<p><strong>Remote (Soho or Brighton optional)</strong></p><p><strong>Freelance CRM Strategist</strong></p><p><br></p><p><strong>The Job</strong></p><p>Own the end-to-end CRM strategy for a complex B2B technology business, creating a sophisticated customer lifecycle programme designed to drive acquisition, nurture, cross-sell, upsell and retention.</p><p><br></p><ul><li>Review and develop the existing CRM strategy, transforming current activity into scalable, automated customer journeys across multiple products and audiences.</li><li>Design, build and optimise automated customer journeys within <strong>Salesforce Account Engagement (Pardot)</strong>, with future planning for a potential migration to <strong>Salesforce Marketing Cloud</strong>.</li><li>Create segmentation strategies based on customer lifecycle stage, product ownership, audience type and customer behaviour to deliver personalised communications.</li><li>Develop automation logic, trigger-based campaigns and lead nurturing programmes that move prospects through the funnel and encourage adoption of the wider product portfolio.</li><li>Build and maintain a structured A/B and multivariate testing roadmap, continuously optimising journeys, messaging, creative, timing and conversion performance.</li><li>Work closely with internal creative and development teams to brief CRM templates and ensure campaigns are delivered effectively across email, SMS and direct mail.</li><li>Connect wider brand and demand generation activity into CRM journeys, ensuring awareness channels feed into measurable nurture and pipeline activity.</li><li>Support the integration of outbound activity into CRM workflows, helping move teams away from static lists towards dynamic, trigger-based engagement.</li><li>Monitor campaign and journey performance using analytics and reporting tools, presenting recommendations and insights to senior stakeholders.</li></ul><p><br></p><p><strong>You</strong></p><ul><li>Strong experience developing CRM and lifecycle marketing strategies within a B2B environment.</li><li>Hands-on experience with <strong>Salesforce Account Engagement (Pardot)</strong> is essential, with exposure to <strong>Salesforce Marketing Cloud</strong> highly desirable.</li><li>Proven experience building customer journeys, marketing automations, segmentation strategies and trigger-based campaigns.</li><li>Comfortable owning CRM strategy while remaining hands-on with platform configuration and campaign execution.</li><li>Strong understanding of customer lifecycle marketing, lead nurturing, cross-sell and upsell programmes.</li><li>Experience working across multiple marketing channels including email, SMS and direct mail.</li><li>Commercially minded with the ability to translate business objectives into effective CRM programmes.</li><li>Confident working with cross-functional teams including creative, development and stakeholder teams.</li><li>Strong analytical skills with experience using CRM reporting and optimisation tools.</li><li>Highly organised, proactive and capable of managing a complex CRM programme with minimal supervision.</li></ul><p><br></p><p><strong>Apply Now</strong></p><p>You can apply for this role by sending us your CV or by calling us now! Don't forget to register as a candidate too.</p>

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