Because we strive to put people first.  
Culture, our way.  

People and Culture at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.  

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

What You’ll Do as Culture Reimagined Specialist

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Drive Primark’s culture agenda by partnering with stakeholders to embed company Values and Behaviours across the colleague lifecycle and support the delivery of culture-focused initiatives.
• Lead the planning and execution of culture, engagement and recognition events, managing logistics, schedules, suppliers, communications and overall event delivery.
• Own and manage the annual Culture & Values calendar, ensuring key campaigns, events and engagement activities are effectively planned, communicated and delivered.
• Manage and develop engaging content for ZING, including colleague stories, recognition initiatives, values-led campaigns and best-practice sharing, while aligning messaging with Internal Communications.
• Coordinate global recognition programmes and support culture projects through the creation of presentations, toolkits, guides, engagement materials and campaign assets.
• Build strong stakeholder relationships and provide project support, including working with Culture Advocates, managing suppliers, tracking engagement metrics and supporting reporting, administration and project coordination.

What You’ll Get

This role is a hybrid opportunity, offering 2 days Working from home.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. 

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  

What You’ll Bring  

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Relevant Experience: Minimum 3+ years of experience delivering culture, colleague engagement, communications, or organisational culture initiatives, with retail experience considered an advantage but not essential.
• Event & Engagement Coordination: Proven experience planning and coordinating events, workshops, recognition programmes, communications and colleague engagement activities within a global or complex organisation.
• Content & Communication Skills: Strong ability to create engaging internal communications and storytelling content, with experience using employee communication platforms such as Zing or similar tools being beneficial.
• Organisation & Project Management: Excellent organisational and project coordination skills, with the ability to manage multiple priorities, activities and deadlines while maintaining a high level of attention to detail.
• Stakeholder Management: Confident working with a diverse range of stakeholders across different functions and seniority levels, building strong relationships and driving collaboration.
• Personal Attributes: Highly proactive, hands-on and delivery-focused, with a genuine passion for people, culture and purpose, and the confidence to facilitate engagement initiatives and culture-related activities.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

#LI-Hybrid