<strong>Develop marketing strategies to connect brands with audiences and achieve business objectives<br><br></strong>The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety<br><br>of online and social media platforms to drive customer acquisition, customer engagement and customer retention.<br><br>A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the<br><br>straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs<br><br>and instructions and help grow your organisations presence online.<br><br><strong>Core Skills<br><br></strong><ul><li>Learning to operate effectively in their own businesses, their customers’ and the industry’s environments.</li><li>Learning the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together.</li><li>Competency in content creation.</li><li>Using digital tools effectively.</li><li>Measuring and evaluating the success of digital marketing activities through analytics.</li><li>Understanding and can apply basic marketing principle<br><br></li></ul><strong>Why choose Inspire ATA?<br><br></strong>We work with high-quality training providers to deliver a wide range of training programmes through a blended learning approach that is tailored to each learner’s needs.<br><br>Inspire ATA recruits and employs each apprentice on behalf of the “host” client, enabling us to offer additional support and a better experience for both apprentice and client. We can also offer flexi-job apprenticeships which means we are able to offer short term contracts and other non-standard employment models.<br><br><ul><li>Knowledge</li><li>Skills</li><li>Behaviours</li><li>Understands the principles of coding.</li><li>Understands and can apply basic marketing principles.</li><li>Understands and can apply the customer lifecycle.</li><li>Understands the role of customer relationship marketing.</li><li>Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly.</li><li>Understands the main components of Digital and Social Media Strategies.</li><li>Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together</li><li>Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms</li><li>Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication.</li><li>Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.</li><li>Reviews, monitors and analyses online activity and provides recommendations and insights to others.</li><li>Responds efficiently to enquiries using online and social media platforms.</li><li>Understands and creates basic analytical dashboards using appropriate digital tools.</li><li>Builds and implements digital campaigns across a variety of digital media platforms</li><li>Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click</li><li>Measures and evaluates the success of digital marketing activities</li><li>Logical and creative thinking skills</li><li>Analytical and problem solving skills</li><li>Ability to work independently and to take responsibility</li><li>Can use own initiative.</li><li>A thorough and organised approach</li></ul>