Editorial Copywriter

Editorial Copywriter (Social)

Department: MARKETING

City: London

Location: GB

Introduction

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Job Purpose

We are hiring an Editorial Copywriter to help shape and elevate Burberry's voice across our global digital and customer touchpoints. Sitting within the Editorial team, you will create compelling long and short-form content across social media, email, Burberry.com and brand experiences, ensuring consistency, creativity and impact across every channel.

Working closely with teams across the business, you will play a key role in bringing campaigns, product stories and cultural moments to life through engaging and distinctive copy. This is an exciting opportunity for a talented storyteller who understands the intersection of luxury, culture and digital communication.

Responsibilities

  • Create engaging and on-brand copy across social media, email, Burberry.com, events and additional customer-facing channels.
  • Act as a key connection between the Social and Editorial teams, ensuring a consistent and distinctive brand voice.
  • Develop long and short-form content that supports campaigns, product launches, cultural moments and commercial initiatives.
  • Partner with colleagues across Marketing, Design, Digital Commerce, Events, Retail and Communications to deliver high-quality content.
  • Present creative ideas and written concepts to stakeholders, incorporating feedback to refine and strengthen final output.
  • Contribute to the evolution of Burberry's editorial and social voice, ensuring content remains relevant, engaging and aligned with brand strategy.

Personal Profile

  • Experience in brand copywriting, with exposure to social media content creation considered an advantage.
  • Strong writing, editing and storytelling skills, with the ability to adapt tone across multiple formats and channels.
  • Excellent organisational skills and the ability to manage multiple priorities while working to deadlines.
  • A strong understanding of fashion, luxury, culture and the digital landscape.
  • Experience collaborating with cross-functional teams to deliver cohesive and impactful customer communications.
  • A creative and curious mindset, with confidence contributing ideas and developing engaging content.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

#J-18808-Ljbffr
Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...