Email & Retention Manager

You don’t just build Klaviyo flows - you design retention systems that drive serious revenue.

Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands . This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building.

We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.

This role is for you if you:

  • Design retention strategy, not just campaigns
  • Understand flow architecture, segmentation logic, and why systems work
  • Enjoy owning outcomes while directing a specialist delivery team
  • Care deeply about quality control and performance

What you’ll be responsible for:

  • Owning retention strategy for 6-8 e-commerce brands
  • Designing advanced Klaviyo flow architecture and segmentation strategies
  • Briefing internal copywriters, designers, and email specialists with clear technical requirements
  • QA’ing all builds before launch - you’re the final quality gate
  • Leading planning sessions, promotional calendars, and performance reviews
  • Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)

Experience we’re looking for:

  • 3+ years of strategic Klaviyo experience (agency or in-house)
  • Deep technical knowledge of flows, segmentation, and integrations
  • Experience working on mature retention programs where email/SMS is a major revenue driver
  • Confidence managing multiple clients and directing a small specialist team
  • Strong communication skills with clients and stakeholders

Why join Affluent:

  • Work with established e-commerce brands with real budgets and ambition
  • Focus on strategy - you have a dedicated team to execute
  • Fully remote (UK-based) with flexible hours
  • Clear progression path as the retention function scales
  • Supportive, high-performance culture that values work-life balance

Remote (UK-based)

£33,000–£40,000

Salary: GBP 33000 - 40000 per year Experience: 5 years required
Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...