Email/SMS Copywriter (AI First) (UK)

We are looking for a sharp, creative, fast, AI‐First Email/SMS Copy Manager to join the team. The role is for someone who loves email, understands how to develop and iterate on a brand, writes copy that holds attention, and knows how to use AI as a co‐pilot. Ideally you have worked in industries that may have SMS or email marketing restrictions (gambling, healthcare, cannabis, etc.).

You\'ll own copywriting for one brand, responsible for creating high‐converting, brand‐aligned email campaigns and flows—averaging 30+ emails and 30+ SMS per month. From product warm‐up sequences to educational content to lead nurture (working to convert qualified leads into sales) to flows that touch the entire customer journey, you\'ll create everything from scratch or refine AI‐generated drafts to ensure every message is human and refined. Native‐level English is a must. The role is fully remote. No agencies.

Your KPIs

Lead → Sale Conversion

Current: 11–15% purchasing main offer

Goal: 30%+ conversion within 6–9 months

Outcome: +400 new main‐offer signups/month (or equivalent revenue) tied to lifecycle programs.

Reactivation

Current: low single‐digit % of churned customers reactivating

Goal: 10× reactivation volume via structured win‐back and comeback offers.

Upsell / Cross‐sell Volume (per month)

Add‐on growth: +1,000/month across 4 different add‐on products

Content & Brand Trust

Ship 2+ high‐value nurture emails per week that deepen trust with women 45–64 (aesthetics, hormones, longevity, mindset).

Turn those into a repeatable content calendar for IG/FB and SEO blog posts.

What You\'ll Actually Do

Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity.

Architect and run all email and compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and win‐back.

Build segmented, behavior‐based journeys that move our avatar from \"curious\" to \"committed subscriber\", not just blast newsletters.

Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient.

Create quarterly reactivation and promo calendars that balance value‐first education with clear offers, not endless discounts.

Optimize deliverability & build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact.

Must‐Have Experience

4+ years owning email/lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation), not just brand.

Proven wins taking a high‐volume list and doubling conversion or LTV with data‐driven testing. Show the before/after numbers.

Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices.

Deep familiarity with at least one modern ESP + automation stack (Klaviyo, Customer.io, Braze, etc.) and basic analytics (cohorts, RPR, LTV).

AI‐first workflow: use tools like ChatGPT/Claude to move 3–5× faster, but edit to keep voice human.

Maintain fast‐paced, high‐quality output within a repeatable, efficient process.

Nice to Have

Prior work in telehealth, HRT, or supplements.

Experience building reactivation and upsell \"money models\" where backend offers drive most of the profit.

Ability to translate email angles into social content briefs for IG/FB and blog/SEO posts targeting women 45–64.

Tools You Might Use

ChatGPT, Claude, Jasper.ai, Copy.ai (or similar)

Braze/Klaviyo, Figma, Google Docs, Trello, Slack

Benefits

Remote: our team is fully distributed across the world and functions fully remotely.

Personal development: budget for books, courses, coaching.

Personal wellness: budget for gym, health apps.

What are we missing? We\'re still early so you get to shape our culture.

Fill out an app here https://jobs.ashbyhq.com/startvim?utm_source=LNKD

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Salary: GBP 36000 - 60000 per year
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