Freelance Amazon Book Marketer

About Mint Gecko

Mint Gecko is a curated collective of more than 100 senior freelance and fractional specialists across communications, marketing, brand, content, media, digital, social, video and reputation. We build bespoke senior teams around each client, giving them the right expertise without the layers, overheads or junior delivery model of a traditional agency.

This is a freelance opportunity within the Mint Gecko Collective. As our specialist Amazon book marketer, you will support and advise a confidential international client alongside Mint Gecko's strategic and communications team. You will be the named, hands-on operator for this work, while Mint Gecko provides the central client relationship, strategic oversight and coordination across the wider programme.

The opportunity

We are looking for an experienced Amazon book marketing specialist to drive paid growth for a premium nonfiction title covering economics, global markets and investment.

The book is already building meaningful organic momentum. The next priority is to create sustained, commercially responsible visibility across the Amazon ecosystem, with additional bursts of activity aligned to podcast appearances, email campaigns and other promotional moments.

This is not a generic bestseller campaign. We need someone who understands the economics of marketing premium nonfiction, can distinguish profitable visibility from vanity rankings and can explain the numbers clearly.

What you will do

  • Audit the existing Amazon advertising account, listing, categories, keywords and conversion journey.
  • Develop the campaign architecture, including keyword, category and comparable-author targeting.
  • Personally build, run and optimise Amazon Sponsored Products campaigns, including automatic harvesting, manual keyword targeting and ASIN targeting.
  • Manage Sponsored Display and retargeting where commercially appropriate.
  • Maintain negative-keyword discipline and actively control wasted spend.
  • Manage bids and budgets against agreed profitability parameters.
  • Run BookBub advertising for the ebook edition.
  • Advise on category placement, metadata, keywords and promotional timing.
  • Recommend improvements to listing conversion, including A+ content and product-page presentation.
  • Coordinate advertising bursts with the client's podcast, email and wider marketing calendar.
  • Provide weekly reporting covering spend, advertising cost of sales, attributed units, organic rank movement, keyword performance and clear next actions.

What we need

You must have direct, hands-on experience running Amazon Ads for nonfiction books. Experience across economics, investing, finance, business, geopolitics, current affairs or other premium professional publishing would be particularly relevant.

We need someone who can demonstrate that they have made a nonfiction hardcover priced at $25 or more profitably visible through Amazon advertising. You should be able to share meaningful numbers, including the approximate cost per attributed sale, advertising cost of sales or equivalent profitability measure, and how performance changed over time.

You must personally operate the advertising console. This work cannot be delegated to a junior buyer or offshore delivery team.

Experience using Publisher Rocket, K-lytics or comparable category and keyword tools would be useful.

Working structure The initial engagement is expected to be a 90-day pilot, beginning with a paid audit and campaign architecture phase. The proposed cadence includes a weekly written report, a weekly 30-minute call, fortnightly optimisation recommendations and a monthly test log and forward plan.

All advertising accounts, billing, campaign data and audiences will remain owned by the client. Access will be provided through user-level permissions only.

The work will operate under strict brand and compliance guardrails. There will be no incentivised reviews, ranking manipulation, purchased bestseller campaigns, misleading claims or unapproved use of the client's name. An NDA and work-for-hire agreement will be required.

How to apply

Please send

  • A short summary of your relevant experience.
  • Two nonfiction titles for which you have personally run Amazon Ads.
  • One example involving a $25-plus hardcover, including approximate cost per sale and any shareable profitability data.
  • Confirmation that you personally operate the advertising console.
  • Your proposed audit or setup fee and monthly management fee.
  • Your availability to begin and any recommended minimum advertising budget.
Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...