Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads)

Act Second is a premier consulting and creative studio for a new generation of brand builders. We operate at the intersection of Strategy, Marketing, Digital, and Creativity, supporting established brands and incubating new ventures. We build scalable performance marketing engines across multiple platforms—combining paid media, content, and data to deliver measurable, sustainable growth.

Job DescriptionWe\'re looking for a Senior Paid Media Specialist with deep, hands-on experience running campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads. You will own performance for key client accounts and Act Second Ventures brands—leading strategy, execution, and optimization of high-performing paid campaigns. This role blends growth strategy, media buying, experimentation, and insight generation. You\'ll be responsible for channel planning, full-funnel architecture, budget ownership, campaign setup, optimization, and reporting. As a senior member of the team, you\'ll also help refine best practices, mentor junior specialists, and act as a strategic partner to clients and internal stakeholders.

Key ResponsibilitiesStrategy & Planning

Lead the development of multi-platform media strategies tailored to client and venture objectives (acquisition, retention, awareness, LTV)

Define testing roadmaps, audience frameworks, and creative strategies across Meta, TikTok, and Google

Recommend media mix, budget allocation, and scaling plans based on performance data and business goals

Campaign Execution

Build, launch, and manage paid campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and Google Ads (Search, Shopping, YouTube, Display)

Design campaign and account structures that support testing, measurement, and scalability

Ensure proper tracking, attribution, and event configuration in collaboration with analytics/technical teams

Manage and optimize catalog feeds from Shopify

Optimization & Scaling

Monitor performance daily and proactively optimize bids, budgets, audiences, creatives, and placements to hit ROAS, CAC, or CPA targets

Run structured A/B and multivariate tests to validate hypotheses and continuously improve performance

Identify and execute scaling opportunities while maintaining efficiency and protecting margins

Creative & Cross-Functional Collaboration

Brief design, content, and UGC teams on creative concepts, angles, and formats tailored to each platform and funnel stage

Collaborate closely with copywriters and strategists to align messaging, targeting, and offers

Provide clear, data-backed creative feedback to iterate towards top-performing assets

Reporting, Insights & Client Leadership

Build weekly and monthly performance reports with clear, actionable insights and strategic recommendations

Present results to internal stakeholders and clients, translating performance data into business impact and next steps

Contribute to playbooks, frameworks, and internal documentation to elevate Act Second\'s paid media practice

Support/mentor junior paid media specialists and help review their work where needed

RequirementsQualifications

5-8+ years of experience managing paid campaigns across Meta, TikTok, and Google Ads

Deep understanding of platform-specific strategies, ad formats, algorithms, and audience behavior

Proven track record with e-commerce or DTC brands, including full-funnel performance campaigns and synergies with other marketing tactics like SEO, organic social, affiliates, etc

Strong analytical skills with experience using tools such as Google Analytics, Funnel, Triple Whale, or similar

Comfortable owning five/six-figure+ monthly budgets across channels

Ability to brief and collaborate effectively with designers, video editors, copywriters, and growth teams

Strong communication and presentation skills; comfortable speaking directly with clients and founders

Proficiency in English (mandatory)

Comfortable working remotely on ET or similar time zones

Preferred Qualifications

Experience working in a performance marketing agency or high-growth startup environment

Familiarity with landing page CRO, post-click optimization, and Shopify-based funnels

Experience testing influencer whitelisting and UGC-based campaigns on Meta or TikTok

Google Ads certifications or TikTok Blueprint certifications are a plus

Benefits

Competitive salary and strong growth potential

Opportunity to lead paid growth across both client projects and in-house venture brands

Remote work within a highly collaborative, international team

Exposure to full-funnel strategy across content, brand, and tech

Fast-paced environment with real ownership and impact from day one

Work with top-tier brands and early-stage startups in the US and Europe

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Salary: GBP 36000 - 60000 per year Experience: 5 years required
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