Head of Affiliates, Influencer, Podcast and Partnerships

Requirements

  • Deep expertise in at least two of the four pillars, with the appetite to build the others. We would rather have two done brilliantly than four done thinly
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  • A programme you have scaled yourself, with numbers you can walk us through: what you inherited, what you changed, and what it delivered
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  • Experience running a function, not just a programme. You have hired, developed managers, and built a team that keeps performing without you in every detail
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  • Strong commercial instincts and real negotiating ability, whether that is a rate card, a commission model or a partnership deal
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  • Comfort with data. You can pull the signal out of a big, messy data set, and still make a good call when the data is thin
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  • Regulated-category experience is a plus, as is knowing the advertising rules around health products
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  • Data-led and focused on performance
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  • Strategic and hands-on. Plan in the morning, unblock a creator deal in the afternoon
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  • Comfortable moving fast with imperfect information
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  • A strong leader, and someone people want to work with, internally and externally
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  • Organised and detail-obsessed, especially on commercials and compliance
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  • Resourceful and proactive

What the job involves

  • We are looking for a Leader to own four connected growth channels across the whole group: Affiliates, Influencers, Podcasts and marketing Partnerships
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  • The Head of Affiliates, Influencer, Podcast and Partnerships aim, is to turn the channels into a single, well-run engine that delivers a meaningful and growing share of new patients, at an efficient CAC:LTV ratio
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  • You will own the strategy, the budget and the team. You will be hands-on: as much time in the numbers and in negotiations, as in leadership meetings. HeliosX is a regulated healthcare business, where getting compliance right is part of the role, not a blocker to it
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  • The group-wide AIPP strategy, targets and forecast, brand by brand and market by market
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  • The budget: how it is split across pillars, brands and markets, and how efficiently it converts
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  • Performance against clear numbers: new patients, CAC, payback period and contribution
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  • The experiments roadmap. Test properly, document what works, and roll winners out everywhere
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  • Measurement. Work with Data to build a defensible view of incrementality
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  • The tooling stack, from creator platforms such as HypeAuditor and Modash through to affiliate and podcast tracking
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  • The team. Design the structure, hire into it, and grow the leads and managers within it
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  • Compliance and brand safety across every creator, affiliate and partner
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