Head of Digital Growth, Product & AI

Job Description Job Requisition ID: 53496 Job Closing Date: 10 October 2026

JOB DETAILS

JOB BAND: F
CONTRACT TYPE: Fixed-term Contract, Full-time until 30 July 2027
DEPARTMENT:BBC Nations
LOCATION: Any Nations Base with frequent travel to London – Hybrid
PROPOSED SALARY RANGE: £115,000 - £130,000depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.


We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.


If you are interested in learning more about this opportunity, please get in touch with Jason Horton at .


PURPOSE OF THE ROLE

As Head of Digital Growth, Product & AI (Nations), you will lead the BBC Nations digital growth strategy, helping audiences across England, Scotland, Wales and Northern Ireland discover and engage with BBC content. Working at the intersection of editorial, product, technology and AI, you'll drive audience growth, shape future digital experiences, champion innovation, and ensure Nations plays a leading role in delivering the BBC's digital transformation ambitions.


WHY JOIN THE TEAM

This is a rare opportunity to influence the future of one of the world's most trusted media organisations. You'll work with senior leaders across Nations, News, Sport, Product and Technology to shape audience-facing digital services, drive innovation through AI, and bring a stronger sense of place and community to BBC digital experiences. The role offers significant scope to lead change, develop new capabilities, and create lasting impact at scale.


YOUR KEY RESPONSIBILITIES AND IMPACT

  • Lead the development and delivery of the Nations digital growth strategy, driving audience engagement and performance across BBC digital platforms.
  • Build strong partnerships across editorial, product, technology and audience teams to influence product roadmaps and ensure Nations priorities are represented.
  • Champion digital innovation, localisation and content discoverability, helping audiences connect with relevant local and national content.
  • Co-lead the Nations AI programme, identifying opportunities to scale AI adoption, improve workflows and deliver measurable audience and operational benefits.
  • Provide strategic leadership and governance through performance reporting, stakeholder engagement and cross-BBC collaboration to support long-term digital growth.

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA

  • Significant leadership experience in digital publishing, audience growth, product development or digital transformation within a large and complex organisation.
  • Proven ability to develop and deliver strategic initiatives that drive measurable digital audience growth and engagement.
  • Strong understanding of digital products, content discovery, publishing workflows, metadata and audience development strategies.
  • Experience leading AI, emerging technology or innovation programmes, including driving adoption and embedding new capabilities at scale.
  • Exceptional stakeholder management skills, with the ability to influence senior leaders, build consensus and align priorities across multiple teams and disciplines.

DESIRABLE

  • Experience working within media, broadcasting, journalism or content-focused organisations.
  • Knowledge of audience behaviours, digital consumption trends and evolving platform ecosystems.
  • Experience collaborating with product, technology and data teams to deliver audience-centred digital experiences.
  • Experience leading multidisciplinary teams and developing digital capability across an organisation.
  • Understanding of the opportunities and challenges associated with responsible AI implementation in content creation and publishing environments.

If you can bring some of these skills and experiences, along with transferable strengths, we'd love to hear from you and encourage you to apply.


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More about BBC Extend

To apply for this role you should identify as deaf, disabled and/or neurodivergent and must meet either the definition of disability in the Equality Act (2010) , or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact .

The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.

If you’d like more information on BBC Extend, please visit the BBC Extend webpage .

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Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact:

We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

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