<p style="text-align:left"><b>Job Location</b></p>BROOKLANDS GO<p style="text-align:inherit"></p><p style="text-align:left"><b>Job Description</b></p><p>Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G.</p><p></p><p>We’re building a new<b> Influencer & Community team</b> within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through <b>creator partnerships, relevant content and real consumer conversations</b> across the UK & Ireland.</p><p></p><p><b>Overview of the role:</b></p><p>As Influencer & Community Manager you’ll own <b>end-to-end influencer partnerships, strategy and execution</b> — <b>from insight generation and talent selection to content delivery and performance optimisation</b> — driving brand relevance, trust, and measurable impact across P&G’s portfolio.</p><p>Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to <b>ongoing conversation, advocacy, and community engagement</b> across platforms like TikTok, Instagram, YouTube, and Reddit.</p><p>Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.</p><p></p><p>This is a hands-on role for someone who understands <b>creator culture, platform dynamics</b> <b>and how to turn content and conversation into growth</b>.</p><p></p><p><b>What you’ll do</b></p><p><b>Influencer & Creator Strategy & Execution </b></p><ul><li>Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance</li><li>Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)</li><li>Build and manage relationships with creators, agents, and talent partners</li><li>Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation</li></ul><p><b>Community Engagement & Advocacy</b></p><ul><li>Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy</li><li>Monitor sentiment, manage risks and escalate issues where required</li><li>Develop and maintain community guidelines, response frameworks, and escalation protocols</li><li>Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices</li></ul><p><b>Content & Social Ecosystem Integration</b></p><ul><li>Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem</li><li>Identify high-performing content for cross-channel amplification (organic + paid)</li><li>Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed</li></ul><p><b>Social Listening, Trends & Insights</b></p><ul><li>Monitor social conversations, trends, and competitor activity</li><li>Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights</li><li>Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams</li></ul><p><b>Governance, Compliance & Best Practices</b></p><ul><li>Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations</li><li>Provide guidance to internal teams and creators on disclosure and compliance standards</li></ul><p></p><p><b>What we offer you:</b></p><ul><li><b>Meaningful work from Day 1:</b> From Day 1, you’ll be working some of the UK’s best loved brands. You’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.</li><li><b>Continuous Development & Empowering Culture:</b> Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people. You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.</li><li><b>Flexibility:</b> We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course, we do a bit of both every day, but we encourage our teams to choose where they work based on the jobs to be done.</li><li><b>Head Office Location: </b>This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office. There is free on-site parking with access to dedicated electric vehicle charging points. There is also an on-site Costa Coffee, discounted restaurant for breakfast and lunch and a state-of-the-art gym facility.</li><li><b>Competitive Compensation and Benefits:</b> P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits. These include a generous Double Match Pension Scheme; Private Medical Insurance; P&G Contributed Share Programme; 25 Days' Holiday, Onsite Gym, and your very own ‘Flex4Me’ Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.</li></ul><p style="text-align:inherit"></p><p style="text-align:left"><b>Job Qualifications</b></p><p><b>What you’ll bring</b></p><ul><li>Experience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantage</li><li>Proven record of managing end-to-end influencer campaigns, from briefing through to reporting</li><li>Strong understanding of the UK/I creator landscape and platform dynamics</li><li>Ability to connect creator storytelling with broader brand engagement</li><li>Data-driven mindset, with the ability to analyse performance and optimise campaigns</li><li>Experience managing budgets and delivering measurable results (engagement, awareness, conversion)</li><li>Ability to balance strategic thinking with hands-on execution</li><li>Strong communication and collaboration skills in fast-paced, multi-stakeholder environments</li><li>Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands. </li></ul><p></p><p><b>Right to work:</b></p><p>For this role, you will need to provide your own, continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G.</p><p>P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.</p><p></p><p><b>At P&G #weseeequal</b></p><p>We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.</p><p>We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click <a href="https://faq.pgwebtools.com/disability-accommodation-request/?fl_builder" target="_blank">here</a> if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation <b>before</b> proceeding with the online assessment, we thank you in advance for your patience.  </p><p style="text-align:inherit"></p><p style="text-align:left"><b>Job Schedule</b></p>Full time<p style="text-align:inherit"></p><p style="text-align:left"><b>Job Number</b></p>R000152455<p style="text-align:inherit"></p><p style="text-align:left"><b>Job Segmentation</b></p>Experienced Professionals