OverviewAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviours, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you\'ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together you will help us define the future of American Express.

How will you make an impact in this role?

The UK Benefits and Customer Engagement Marketing team are looking for a highly motivated and commercially minded Customer Engagement Marketing Manager – Digital and Benefits to lead strategies that drive engagement, spend, loyalty and retention across our core value propositions.

Reporting to the Lifecycle and Benefits Director for the UK, this role will be responsible for leading engagement strategies across Membership Rewards and Amex Offers, with a strong focus on driving performance through digital channels, particularly the Amex App. The successful candidate will play a critical role in identifying and prioritising opportunities to improve marketing reach, relevance and effectiveness across our owned channels.

Key Responsibilities

Set a vision and empower a team of three high performing direct reports.

Lead the strategy for driving ongoing engagement in Membership Rewards and Amex Offers, with a clear focus on increasing spend, loyalty and long-term retention.

Own and evolve engagement strategies across key digital channels, including the Amex App, Pay with Bank Transfer and Digital Card, ensuring they deliver meaningful customer value and measurable business impact.

Identify opportunities to improve overall marketing performance, optimising reach, effectiveness and channel contribution through insight-led decision making.

Partner closely with colleagues across Marketing, Product, Analytics, Technology and Compliance to align on priorities, influence decision making and drive delivery.

Use data and customer insight to identify, size and prioritise the biggest commercial opportunities, balancing short-term impact with long-term strategic value.

Ensure all customer communications are highly customer-centric, insight-driven, compliant and consistent with Amex brand values.

Own and manage several central marketing processes including (but not limited to) Trigger governance, comms calendar and some UK web page ownership.

Minimum Qualifications

Proven experience in B2C or B2B marketing, ideally with exposure to customer engagement, digital marketing or value proposition marketing.

Strong analytical and commercial mindset, with the ability to interpret data, identify opportunities and prioritise activity based on business impact.

Demonstrated ability to build powerful relationships and influence stakeholders at all levels of the organisation.

Comfortable working in ambiguous and complex environments, managing multiple workstreams and competing priorities.

Strong strategic thinking combined with the ability to translate strategy into clear, actionable plans.

Highly determined and resilient with a problem-solving mindset, to help overcome barriers to delivery.

Excellent verbal and written communication skills, with the ability to clearly articulate ideas and recommendations.

Proven ability to manage and deliver multiple initiatives in parallel, with strong organisational and project management skills.

Non-considerations for sponsorship: Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

BenefitsWe back you with benefits that support your holistic well-being so you can be and deliver your best. This includes caring for you and your loved ones\' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries

Bonus incentives

Support for financial-well-being and retirement

Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

Generous paid parental leave policies (depending on your location)

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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