Job Description – Marketing & Events Executive (The Elephant Exchange)

Key Purpose

To deliver a comprehensive content marketing and events programme to support The Elephant Exchange (located in London, Elephant & Castle) in achieving its revenue objectives and community interest aims, whilst also creating a thriving and vibrant community. Creating engaging content and driving awareness and engagement.

Key Responsibilities

·       To follow the content creation process for your assigned food halls, including creating engaging content in all formats for use across all channels (social, email, web, collateral).

·       To create engaging and vibrant content to drive reach and engagement on all organic social channels, including the use of influencers and UGC to drive authenticity.

·       To ensure events, activities and activations are delivered effectively at the venue level, including ensuring events are well represented in the marketing activity and across social channels.

·       Ensure event planners are up to date and shared appropriately, and that key calendar dates are identified (including all seasonal events).

·       Research event, activity and activation options and propose solutions for our food halls.

·       Liaise with event suppliers and individuals to ensure they understand our requirements and expectations, and that they have everything they need to deliver what is needed.

·       Liaise with operational colleagues to ensure events run smoothly.

·       Visit sites weekly to review operational marketing requirements, including TVs and menus, and to liaise with Food Partners for content and provide marketing support if needed.

·       Liaise with Food Partners, in conjunction with the Food Hall Operations Manager, to identify deals and promotions to encourage footfall and spend across your assigned food halls.

·       Brief all assets to Creative to support and promote the marketing and events activities at the food hall, including menu updates, changes to opening times and supporting events.

·       Monthly audit of all marketing at the food hall level, including TV screens, posters, menus and ensuring any changes are communicated to the broader team (to update web/CRM).

·       Review all marketing campaigns, social campaigns and events to ensure they have delivered on reach and engagement targets, and footfall and revenue if appropriate.

·       Ensure the “bible” of important information is up to date and shared widely for your assigned food hall to ensure consistency across teams.

·       Support the Head of Marketing & Events, Marketing Manager and Activation Coordinator in delivering their events and activities on your assigned food halls, including creating content and sharing widely.

·       Work with the Head of Events and Marketing and the Marketing Director to ensure all processes are in place to efficiently manage the on-site collateral and other operational marketing requirements and create opportunities for operational colleagues to feed into our planning process.

·       Participate in the annual planning process with the broader marketing team.

Key Requirements

·       A passion for content creation, social media marketing and events.

·       Ability to create strong photography and videography content.

·       Team player who can support the wider team, including Food Partners and operations.

·       Willingness to work flexibly with a real can-do attitude.

·       Strong organisational skills and an ability to plan ahead.

·      Good communicator with strong written and oral skills.

·      Located in London 

KPIs

·       Monthly Marketing Audits completed.

·       Social Media reach and engagement.

·       Event and class attendance and impact, incl. feedback.

·       High-quality content for use across all channels.

·       Increase in influencer and UGC content.