Senior Marketing Data Analyst

Requirements

  • A strong background in marketing analytics, with a track record of owning analytics strategy end-to-end
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  • Proven ownership of experimentation and measurement frameworks, designing A/B testing programmes, building attribution models, and defining the KPIs the business is measured against
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  • Deep, hands-on expertise across the marketing analytics stack (GA, GTM, Braze, AppsFlyer, Firebase etc.), with experience deciding which tools and tracking implementations to adopt, not just using what's already set up
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  • Track record of advising senior/exec stakeholders, using data to shape marketing strategy and able to challenge assumptions and influence direction, not just present findings
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  • Experience working autonomously in fast-paced environments, comfortable prioritising without heavy oversight
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  • Strong visualisation skills (Looker) with experience building self-serve dashboards/reporting used across the business, not just one-off charts
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  • Confident with SQL and hands-on experience contributing to modifying and maintaining data pipelines (DBT, Airflow or equivalent)

What the job involves

  • Analyse marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG's marketing initiatives
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  • You will collaborate closely with product managers, engineers, and cross-functional teams to provide insights that can make significant commercial impact and be the go-to person for all things data and performance
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  • You’ll have the opportunity to be a part of an exciting growing community of analysts and like-minded individuals in IG that are united by a drive to innovate and shape what’s next
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  • Analyse marketing campaign performance across digital channels
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  • Provide insights on customer acquisition, LTV, attribution, engagement, and retention
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  • Support segmentation and targeting strategies with data analysis
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  • Collaborate with marketing teams to optimise campaign performance
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  • Build automated data pipelines and dashboards to minimise repetitive tasks and allow data self service
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  • Be the POC for all data related questions on Marketing and have full ownership of the domain area
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