SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency 🌎📊

About the position

Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness. In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.

Responsibilities

  • Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
  • Build SEO roadmaps aligned with enrollment goals and business objectives
  • Conduct keyword, topic, competitor, entity, and search intent research
  • Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking
  • Partner with Web Development teams to prioritize and implement technical SEO improvements
  • Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
  • Identify content gaps and opportunities to strengthen topical authority across the student journey
  • Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights
  • Own monthly SEO reporting and communicate strategic recommendations to stakeholders
  • Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices
  • Evaluate emerging search technologies and AI tools to improve workflows and search performance
  • Contribute to SEO documentation, operational standards, and continuous process improvements

Requirements

  • 5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once.
  • A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed.
  • Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.
  • Strong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building them.
  • Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real work.
  • Clear written communication. You can write a spec a developer can act on and a recommendation a client can understand.

Nice-to-haves

  • Experience in higher education, enrollment marketing, or education technology
  • Previous agency experience managing multiple client accounts
  • Familiarity with CRM platforms and enrollment-focused reporting
  • Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similar
  • Passion for emerging AI search technologies and the future of organic search

Benefits

  • Fully remote work environment
  • Competitive compensation based on experience
  • Opportunity to work across a diverse portfolio of higher education institutions
  • Exposure to cutting-edge SEO, AEO, GEO, and AI search initiatives
  • Collaborative, cross-functional team environment
  • Opportunity to influence the evolution of the agency's SEO services and best practices
Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...