SEO Manager (6-month FTC)
About PHA
PHA is an earned-first integrated communications agency with offices in London, Manchester, Leeds, New York and Boston.We believe communication can make the world a better place. It matters. But with constant disruption, fragmentation and growing complexity, earning attention and inspiring action is harder than ever. PHA is built to solve for this.
We nurture, grow and protect brands & reputations for a portfolio of consumer, corporate, technology, B2B, and health clients in the UK and internationally. We bring clarity to a fast, chaotic, complex world, challenging convention and delivering fresh thinking. Our agile multidisciplined teams create dynamic campaigns across earned, social, digital and paid media - engaging audiences wherever they are, always.
We lead with strategy and deliver a full suite of creative services and production capabilities, generating impact at every step of the audience journey from awareness through to conversion. Working as one to solve any client challenge, we bring the best of PHA to drive impact that multiplies. When unboxed minds meet unboxed ambition communications don’t blend in – they break out.
We’re built to make it matter .
Introduction to the role
We are looking for an SEO Manager to join our Digital team on a six-month fixed-term contract . This role is ideal for someone with a passion for creating and optimising high-quality content that drives organic visibility across both traditional search engines and emerging AI-powered search experiences.Working across a diverse portfolio of clients, you will lead the planning, optimisation and delivery of content strategies that improve search performance, strengthen topical authority and support wider integrated PR and digital campaigns. You'll combine analytical thinking with creativity, using SEO insights, content audits and audience research to identify opportunities that generate measurable commercial impact.
As search continues to evolve, you'll also have a working understanding of Generative Engine Optimisation (GEO), recognising how content structure, authority signals, and machine-readable content influence visibility within AI-generated search results. You won't be expected to be a GEO specialist, but you'll be curious about emerging search behaviours and keen to help clients prepare for the future of organic discovery.
You'll work closely with our SEO, PR, Content and Digital teams to develop recommendations, produce content briefs, audit existing websites, monitor performance and continually identify opportunities to improve visibility, engagement and conversions.
Core Responsibilities
- Develop and maintain positive relationships with clients as the trusted day-to-day account lead (based on size of account), taking ownership of client meetings, regular updates and reporting.
- Start to, then confidently develop strong client management through detailed, clear communication, counsel and strategic recommendations.
- Oversee the delivery of full-funnel SEO campaigns with the highest level of attention to detail.
- Lead content audits, keyword research and competitor analysis to identify opportunities to improve organic visibility, user experience, topical authority and overall client performance.
- Develop SEO content strategies, keyword frameworks, editorial plans and detailed content briefs aligned to user intent, search demand and commercial objectives.
- Optimise new and existing website content by applying SEO best practice across content, on-page optimisation, internal linking, metadata, schema opportunities and information architecture to improve search performance.
- Use industry-standard SEO and analytics tools to measure performance, identify opportunities and provide data-driven recommendations, keeping up to date with developments in AI-powered search and AI-assisted discovery.
- Work collaboratively with PR, Content and other specialist teams to maximise the organic impact of integrated campaigns, earned media and thought leadership content across both traditional search and AI-assisted discovery.
- Start to run the day-to-day management of client accounts, leading juniors across the team with the support of the account lead, including:
- Setting and adhering to agreed timelines.
- Management of weekly and monthly reporting.
- Monitoring and exceeding KPIs.
- Ideation to keep client activity fresh and engaging.
- Checks to ensure high-quality client-facing documents.
- Start to, then confidently manage budgets.
- Build awareness of and contribute to contract renewals to achieve a high client retention rate.
- Complete proactive analysis using relevant tools to spot trends