Job overview

Using your specialist skills, you will plan and produce engaging and educational copy, video, and photography for a range of social and digital channels.

A strong writer with a strong sense of news and emerging trends, you’ll also shape and adapt content to work across digital and social channels, internal communications, stakeholder engagement, and media.

You’ll ensure that messages are accessible, representative of our teammates and communities, and focused on our key priorities – including patient safety, collaborative working, and staff experience.

An excellent planner with a great sense of what's newsworthy and trending, you’ll turn insight into action and help the team plan what’s next – for now and the future. You’ll support the delivery of the wider communications strategy and corporate events, and help build confidence and capability across the team in the effective use of social media.

Due to the nature of this role, the successful candidate will be required to work from the office or another Trust site at least three days a week.

Main duties of the job

Create engaging multimedia content and social media campaigns to support Trust communications and organisational objectives. Produce clear, accessible content for internal and external audiences, ensuring messaging promotes patient and staff safety and complies with Trust policies.

Maintain consistent messaging across digital channels, including social media, websites and the intranet. Adapt and repurpose content for internal communications, stakeholder engagement and media activity, maximising reach and impact.

Research emerging digital trends, channels and technologies, including the appropriate use of AI tools, to enhance communications while maintaining quality, accuracy and accessibility.

Monitor and report on campaign performance, including paid activity, using insights to improve future content. Maintain an effective digital asset library and ensure all content complies with NHS identity guidelines, accessibility standards, advertising regulations and relevant legislation.

Coordinate social media activity with departmental accounts and support local and national campaigns. Manage relationships with external agencies and suppliers to deliver effective, accessible and value-for-money campaigns.

Respond to enquiries and engagement across digital platforms, support corporate events including the Annual General Meeting, and contribute to delivery of the Trust’s communications strategy.

Detailed job description and main responsibilities

To view the main responsibility, please see the attached the Job Description and Person Specification.

Applicant requirements

The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.

Person specification:

Knowledge and experience

Essential

• Experience in a social media role in a complex organisation
• Experience in developing informative and educational content and campaigns across multiple channels and audiences
• Experience of working with social media tools such as Hootsuite
• Demonstrable ability to deliver results when dealing with highly sensitive issues in a complex environment
• Experience of evaluating effectiveness of outputs across all channels
• Experience of using AI tools appropriately and safely within a communications environment, including maintaining editorial standards, accuracy and accessibility

Desirable

• Experience of working in the NHS, wider health, public or charity sectors
• Experience of working with web content management systems
• Experience of commissioning high-quality social media materials, and managing external contractors

Education and qualifications

Essential

• Degree, a professional qualification, or equivalent relevant experience in communications and social media

Skills, abilities, and attributes

Essential

• Ability to interpret a project brief and produce solutions, tailored to different audiences
• Good written, verbal, and presentational skills, including
• Ability to digest and turn complex information into plain English and easily accessible formats for different audiences
• Ability to meet tight deadlines, with good negotiation and persuasion skills, dealing effectively with challenging issues
• Understanding of integrated communications
• Ability to train others on social media channels
• Good awareness of design and digital industry developments, and the opportunities they present
• Ability to use Adobe creative software to produce eye-catching multimedia content
• Ability to create content that complies with UK accessibility regulations and equality law
• Ability to use online analysis tools such as Google Analytics to track outcomes

Desirable

• Understanding of NHS and wider health environment
• Knowledge of the NHS Accessible Information Standard