Webinar and Social Media Marketing Executive

Job Description:

  • Develop and deliver engaging social media content that strengthens the LOCALiQ brand and encourages meaningful audience engagement
  • Own and manage the organic social media content calendar across key B2B platforms
  • Create social content from concept through copywriting, publishing, community management and performance optimisation
  • Lead the planning, coordination and delivery of webinars and virtual events
  • Develop webinar themes, promotional campaigns and follow-up activity to maximise registrations, attendance and lead generation
  • Build and deliver integrated marketing campaigns across social media, email, search and other digital channels
  • Monitor social media, content and digital marketing trends and identify audience growth opportunities
  • Analyse campaign and audience data to test, learn and improve performance
  • Manage and update website and campaign content using WordPress and other digital platforms
  • Create and execute email marketing campaigns, newsletters and nurture journeys through HubSpot
  • Monitor and report on key marketing metrics, providing insights and recommendations
  • Collaborate with internal stakeholders and subject matter experts to turn expertise and industry insights into compelling content

Requirements:

  • Proven experience in a digital marketing role, ideally within a B2B environment
  • Strong social media marketing experience with a track record of creating engaging content and growing audience engagement
  • Experience planning and delivering webinars, virtual events and online content experiences
  • Ability to develop content and campaigns across social media, email and web
  • Excellent copywriting and content creation skills with strong attention to detail
  • Good understanding of social media platforms, audience behaviours and content best practices
  • Experience using HubSpot, WordPress and social media management tools
  • Strong analytical skills with the ability to interpret campaign performance and identify optimisation opportunities
  • Experience using graphic design, video editing or content creation tools
  • Adobe Creative Suite experience is desirable
  • Excellent organisation and project management skills, with the ability to manage multiple deadlines and campaigns simultaneously
  • Strong communication and stakeholder management skills
  • Ability to translate complex marketing concepts into accessible, engaging and audience-focused content
  • Self-motivated and comfortable working within a remote-first environment
  • Must have the right to work and be located in the UK during employment

Benefits:

  • Competitive salary
  • 25 days holiday plus bank holidays
  • Birthday off
  • Holiday buy scheme
  • Structured career progression
  • Ongoing training
  • Pension plan
  • Employee Helpline counselling and advice
  • Gym membership
  • Cycle to Work scheme
  • Eye care
  • Retail discounts
  • Team building days
  • Annual volunteer charity day
  • Equal opportunities employer with consideration of reasonable adjustments during recruitment
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