Marketing and Administrative Specialist – Freelance (Chinese Speaking)
About our company
At Asterclass Academy, we believe education should help learners build not only academic knowledge, but also confidence, communication skills and the ability to approach future opportunities with clarity.We are a boutique London-based education company offering English language programmes, 11+ and entrance exam preparation, UK education support, and personalised learning programmes for students and families.
As a growing business, we are focused on expanding our market presence in the UK and Asia, promoting our educational programmes and building a strong and sustainable pipeline of prospective students and families.
We are looking for a proactive and hands-on Freelance Marketing and Administrative Specialist to support our growth. This role will primarily focus on marketing, while also providing administrative and enrolment support where required.
Given our focus on both UK and Asian markets, particularly Hong Kong and Mainland China, the successful candidate should have a strong understanding of Asian audiences and be able to communicate effectively in English, Cantonese and Mandarin, including the ability to read and write Chinese.
This is an ideal opportunity for someone who enjoys working in a startup environment, is comfortable taking ownership of projects, and would like the opportunity to grow with the business.
About the Role The primary focus of this position is to support the planning, implementation and continuous improvement of Asterclass Academy's marketing activities.
You will work closely with the team to promote our educational programmes, strengthen our digital presence, generate enquiries and leads, and support prospective students and families through the initial enrolment journey.
The role will also support marketing activities targeting Asian audiences, particularly families and students in Hong Kong and Mainland China. An understanding of the cultural, digital and communication landscape across these markets will therefore be important.
As we are a growing company, the role will be varied. You should be comfortable supporting both marketing initiatives and day-to-day administrative tasks when required.
What You’ll Do
Marketing Strategy & Campaign Management- Develop, plan and execute marketing strategies and campaigns to promote Asterclass Academy’s educational programmes across relevant online and offline channels.
- Identify target audiences, key messages and promotional opportunities, coordinating campaign content, creative materials and timelines.
- Monitor and evaluate campaign performance, prepare reports and continuously optimise activities to improve reach, engagement, enquiries and conversions.
- Develop and implement lead-generation initiatives to attract prospective students and parents and build awareness of Asterclass Academy.
- Track enquiries and leads, working with the team to improve the journey from initial enquiry through to enrolment.
- Identify new marketing channels, partnerships, communities and opportunities that can support business growth.
- Manage and maintain Asterclass Academy’s social media channels, including planning, creating, scheduling and publishing engaging content.
- Support and optimise organic and paid digital campaigns while monitoring engagement, enquiries and audience responses.
- Respond to student and parent enquiries and support professional email communication and follow-up.
- Assist with enrolment administration and maintain accurate enquiry, lead and student records.
- Provide general administrative and coordination support across programmes and day-to-day business operations as required.
- Work closely with the wider team to align marketing activities with programme priorities and business objectives.
- Experienced in marketing, digital marketing, communications or a related field
- Experienced in managing social media platforms and digital content
- Familiar with lead generation and conversion-focused marketing
- Able to analyse marketing performance and turn data into practical recommendations
- Able to communicate confidently in English, Cantonese and Mandarin.
- Able to read and write Chinese to a professional standard.
- Knowledgeable about Asian markets, with particular understanding of the Hong Kong and Mainland China markets.
- A strong written and verbal communicator
- Organised and able to manage multiple projects and priorities
- Comfortable handling professional email communication and administrative tasks
- Proactive, resourceful and able to work independently
- Comfortable working in a fast-moving startup or small-business environment
- Collaborative and willing to work closely with different members of the team
- Interested in education and helping grow an emerging education brand
- Experience creating marketing content for Chinese-speaking audiences.
- Familiarity with Chinese digital and social media platforms, such as WeChat and RedNote (Xiaohongshu).
- Flexible freelance working arrangement
- Competitive freelance hourly rate based on experience
- Opportunity to take ownership of meaningful marketing projects
- Exposure to a broad range of marketing activities rather than one narrow specialism
- Collaborative and entrepreneurial working environment
- Potential opportunity to transition into a full-time position based on performance, business needs and company growth
In your application or coverletter, please include:
- Your availability
- Your expected freelance hourly rate
Expected hours: No less than 21.0 per week
Benefits
- Flexitime
- Work from home
