Shopper Marketing and E-commerce Executive

October 21, 2026

Job Title: Shopper Marketing and E-commerce Executive Reporting to: Shopper Marketing and E-commerce Controller Department: Mainstream UK Location: Homebased, plus meetings in Rainham, Essex (Classic Site) and various off- site meetings with the wider Mainstream team (1 per month in Huntingdon), customers and agencies. Work Pattern: This role will be home-based with the requirement to travel to / from but not exclusively i.e. <ul><li>Office (Rainham, Essex) once per week</li><li>Team meetings</li><li>Retailer meetings</li><li>Agency / 3rd party meeting</li></ul> A valid Driving Licence is required for this role Overall purpose of job: We have an exciting opportunity for a Shopper Marketing and E-commerce Executive for the UK & ROI markets, to join the Mainstream Commercial Team. <ul><li>The successful candidate will be responsible the implementation of the Shopper Marketing strategy for both bricks & mortar and retailer online across the Multiples, Convenience, Discounter, ROI and Online channels (omni-channel). </li><li>There will also be the opportunity to lead the development of in-store and online campaigns with retailers. </li><li>The role will encompass: </li><li>Support further the development of Shopper and E-commerce focus within the business. </li><li>Increased engagement with the trade. </li><li>Support to develop market leading Shopper campaigns. </li><li>Develop insights via research, campaign analysis, industry reports & network and turn these into actions / campaigns that will deliver learnings and / or return on investment. </li></ul> This role involves working in a fast-paced everchanging environment, requires a pro-active & creative approach and deliver against specific timescales. Key areas of responsibility: <ul><li>Support with the development and implementation of Shopper Marketing to include retailer.com initiatives / tactics across the Multiple, Discounter, Convenience, ROI & Online channels:</li></ul>To align with the Category vision, Brand strategy and individual retailer/channel objectives.To be market leading with the aim of driving shopper acquisition, retention of shoppers and turn them into brand loyalists.To be delivered through a shopper lens, creative & out-of-the box thinking to clearly differentiate Tilda from competitors and for Tilda to be seen as a shopper though-leader.<ul><li>Understand the Shopper including .com path to purchase with the aim to maximize influencing and converting shoppers at key / most relevant touchpoints.</li><li>Support with the development of best in class Online & Mobile optimisation (brilliant basics): </li></ul> Responsible for understanding platform guidelines at retailer / channel level.Responsible for implementation (Brandbank / self-serve) and maintenance tracking dashboards.<ul><li>Analyse all Shopper and .com campaigns with the aim of gathering insights and learnings for future campaign planning.</li><li>Share campaigns, learnings and performance at retailer level with relevant Account Manager to leverage with customers. </li><li>Build strong relationships with retailer media contacts.</li></ul>Leverage opportunities to be the brand of choice during key calendar events, retailer initiatives and cross category collaborations.<ul><li>Pro-actively identify and implement cross-category collaborations. </li><li>In this cross functional role it will be essential to build strong and collaborative relationships across the wider business with focus on cross-sector.</li><li>Work closely with Tilda’s chosen agencies / 3rd party suppliers to support the development of shopper focussed campaigns, creative & message and hold them accountable for success. </li><li>Including campaign, creative and content development > briefs, ideation, liaise with the Marketing for input and final sign-off.</li><li>Industry and competitor campaign / activation tracking.</li><li>Build external network with the aim of bringing learnings and insights into the business.</li><li>Take a lead on developing internal reports for example monthly Shopper Marketing and E-commerce activity reporting.</li><li>Develop, manage and implement an always-on media plan for a strategic Online retailer.</li></ul> Qualifications/Experience required: <ul><li>Ideally 2 years’ experience within a similar role / E-commerce marketing.</li><li>Hold a degree level or equivalent qualification.</li><li>Experience in analysing data, drawing conclusions and insights.</li><li>Liaising with and briefing Shopper Marketing campaigns to creative agencies.</li><li>Excellent communication skills as this role requires engagement across multiple internal and external stakeholders.</li><li>Be highly organised and driven.</li><li>Ability to operate in a fast-paced environment.</li><li>Be able to manage multiple tasks / projects as well as a diverse workload.</li><li>Be pro-active, action orientated and be able to use initiative.</li></ul>

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