Growth Marketer – Meta Ads Specialist
Job Description:
- Set up, launch, and optimize Meta ad campaigns with substantial budgets
- Master campaign performance metrics (CPM, CTR, CVR, CPA/CPL)
- Scale winning creatives through advanced targeting and budget allocation
- Connect creative performance to business outcomes and iterate based on data
- Research audience pain points through Reddit, reviews, and competitor analysis
- Write scroll-stopping hooks, scripts, and ad copy for UGC and paid social
- Analyze competitors via Meta Ad Library and identify winning creative patterns
- Collaborate with UGC creators, designers, and video editors
- Lead strategic client meetings and deliver performance insights
- Build trust through proactive communication and ownership
- Distill complex performance data into actionable recommendations
Requirements:
- Direct Meta Ads campaign management experience (This is critical)
- Proven DTC portfolio with measurable results (ROAS, scaling examples)
- Exceptional copywriting skills for UGC and paid social campaigns
- Deep understanding of Meta performance metrics and optimization
- Self-driven with strong client communication skills
- Experience with newsletter brands or info products (Bonus)
- Track record managing $10K+ monthly ad spend (Bonus)
- Creative research expertise (TikTok trends, competitor analysis) (Bonus)
- Team leadership and UGC creator management experience (Bonus)
Benefits:
- Competitive compensation + performance bonuses
- Remote-first culture with flexible scheduling