Landing Page/Conversion Rate Optimization Expert to Review & Optimize Paid Acquisition Funnel

I’m looking for an experienced landing page and conversion rate optimization specialist with strong instincts for product positioning & customer psychology to conduct a focused audit of a subscription product’s landing pages, advertising concepts, and overall paid acquisition funnel before I begin spending money on ads.

For reference:

- Our website is

- I’ve attached a few example screenshots of our landing pages & ad concepts.

This is primarily a strategic consulting/audit engagement, not a full website development project or ongoing campaign management role. I expect the initial engagement to be relatively small (likely around 3-5 hours).

Here’s the rough outline:

1. I provide you with the relevant materials and background.

2. We have an initial conversation so I can explain the product, customers, current thinking, and questions I’d particularly like your perspective on.

3. You independently review/audit the website, landing pages, ads, and funnel.

4. You provide concrete recommendations, including proposed copy or structural changes where appropriate.

5. We have a follow-up discussion to go through your findings and any remaining questions.

Key areas for the audit include:

- Overall positioning and how the product is presented

- Landing-page structure, information hierarchy, and conversion flow

- Website and landing-page copy

- Value proposition, headlines, CTAs, and messaging

- Paid-ad concepts and ad copy, particularly for LinkedIn

- Message match between ads and landing pages

- Signup/conversion friction

- My proposed testing strategy and which variables or concepts are most worth testing first

- Any important weaknesses, sources of confusion, or missed opportunities you see

A crucial part of this engagement is taking the time to understand the product and the people it is intended for, then looking at the experience through the eyes of someone encountering the product for the first time.

I want someone who will think carefully about questions such as:

- What does a prospective customer initially think this product is?

- Is the value immediately understandable?

- What information does someone need (and in what order/layout) to become interested and comfortable purchasing?

- Which aspects of the product are actually most compelling to the target customer?

- Are we emphasizing the right benefits?

- Is any language vague, confusing, unconvincing, or unnecessarily complicated?

- Is there a better way to position or frame the product so that it resonates?

- Does the ad create the right expectation for what the visitor encounters after clicking?

In other words, I’m looking for someone who can go beyond standard landing page patterns and principles. Those fundamentals are still important, but I want someone who can combine conversion rate optimization expertise with customer psychology, positioning, and strong copy instincts.

Note also that I’m not looking for changes simply for the sake of making changes: if anything I've already done works well, I'm happy to hear that. No need to reinvent the wheel there; please focus recommendations on places where you genuinely believe there’s a better approach.

Back to blog

Other Jobs To Apply

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...