Marketing Analytics & Tracking Specialist (GA4 + GTM + Integrations)
We’re hiring a hands-on Marketing Analytics & Tracking Specialist to help clients fix and upgrade their marketing tracking infrastructure—primarily centered around GA4, Google Tag Manager, conversion tracking, and marketing stack integrations. This role starts part-time / project-based, and can expand into more work (and potentially full-time) depending on performance and demand.
What You’ll Do
You’ll own implementation and troubleshooting across:
1) GA4 & Google Tag Manager Setup
Deploy and configure GA4 for accurate event + conversion tracking
Implement and maintain Google Tag Manager (GTM) for clean tag architecture
Ensure proper tracking across websites (including common CMS + site builders)
2) Marketing Stack Integrations (Data Flow + Attribution)
• Integrate GA4 with:
HubSpot
Shopify
Salesforce
Microsoft Dynamics 365
• Ensure key business outcomes (like revenue + pipeline) can be tied back to marketing activity
3) Conversion API & Platform Tracking
Implement CAPI-style server-side tracking where applicable
Improve tracking quality for paid media and measurement reliability
Integrate Stape where necessary.
4) Client-Ready Execution
Communicate clearly, move fast, document work
Deliver setups that are durable and easy for others to maintain
Ideal Background
You have deep hands-on experience with:
GA4 implementation and troubleshooting
Google Tag Manager and Server Google Tag Manager
B2B and B2C/DTC tracking setups
Marketing stack integrations (CRM + analytics + ecommerce)
Conversion tracking accuracy + attribution quality
Work Style / Role Structure
Starts part-time and flexible
Work is remote
Work begins small and scales based on demand
This is a high-responsibility role: clients depend on accurate data
As part of the process, you will be asked to complete a real tracking deployment:
Implement GA4/GTM + integrations on our own environment first