Meta (Facebook and Instagram) Marketing Manager
About this Position
This is a full time marketing position with generous benefits and competitive salary. This position is 100% remote. We will consider candidates from anywhere in the United States and Canada.
This role will develop a marketing strategy for our paid social ads and optimize our Facebook and Instagram evergreen ad campaigns throughout the year to ensure sustained growth and performance, particularly during Q4.
About You
You’re an experienced digital marketer and natural creative that wants to build something incredible. You are willing to put the work in to reach success. You are creative, independent and have a love for learning. You have a sense of humor, you're a self-starter, problem solver and natural leader. You communicate openly, share your ideas and don't shy away from feedback. You challenge both yourself and others around you. You are ready to inspire people to explore the world and connect with others.
- Proven ability to scale B2C ad campaigns at a national level for tours, activities, and/or small AOV items
- Preferably for a tour company, destination marketing organization (DMO), experience with low margin products
- At least 3+ years of hands-on experience creating, managing, optimizing, and reporting on Facebook Ads campaigns with more than a $40,000 per month ad spend
- Experience directing the creation of ad copy, imagery, and funnels
- Ability to lead the entire account strategy and help grow our ads team
- Strong copywriting and communication skills
- Highly-organized personality
- Ability to carefully analyze performance data and provide insights to the team
- Experience working with a fully remote team
- Strong understanding of the conversion funnel process
- Strong in-account organization ability
About Let’s Roam
Let’s Roam is a startup (est. 2016) that helps people explore the world and connect with each other. Our culturally-immersive, app-guided scavenger hunts help people connect with their environment through team challenges and interactive games, while our corporate virtual team building events offer a fun and sophisticated way to bring employees together. We are growing fast and you have the opportunity to grow with us.
Our Culture
This growing company is always working hard and you'll find a friendly atmosphere where everyone's opinions and ideas matter. We want you to flourish and grow with us so you’ll have the opportunity to explore your own ideas and projects, even if they are not related to your day-to-day. You will be challenged to find ways to improve the customer experience and yourself. You will help us create a positive impact in our community through the Let’s Roam Foundation.
Benefits
As a travel focused company, we encourage our employees to explore the world and discover new ideas.
- Build Something Amazing. You will be part of a team that is building something big. You will be able to shape our company and have a huge impact on how people travel and connect with each other.
- Comprehensive Health Benefits. Low copay health, 100% Vision, 100% Dental coverage, 100% Life Insurance
- Rest and Relaxation. 4 weeks paid time off, nine company holidays, paid sick days, paid volunteer days.
- Golden Ticket. Up to $800 after your first year for a roundtrip flight to any city with a scavenger hunt in it.
- Wellness Benefits - A monthly reimbursement for gym memberships, fitness activities, massages, nutritional counseling, weight-management programs, or other programs that build a healthier lifestyle.
- Always Learning - Each year get a $450 reimbursement to learn something new that helps you grow: anything from music lessons to online classes.
- Grow Your Comfort Zone - Each year get a $200 reimbursement to do something that scares you and you’ve never done before.
- 401(k) - Plan for retirement with Let’s Roam.
- Great Company Culture. A small and creative team that allows you to make an impact on our customers’ lives while having fun and challenging yourself.
Position Description
- Ad Account Strategy (30%)
- Take control of and lead all Facebook & Instagram ad campaigns for Let’s Roam and our sister brands, including but not limited to audience research, creation of ad copy, audience targeting, and more
- Develop new evergreen campaigns with long-term scalability and ROAS in mind
- Day-to-day Ads Management (35%)
- Monitor and optimize bidding strategies and keywords to maintain positive ROAS
- Provide recommendations on budget changes
- Monitor performance and activate/deactivate campaigns and ads as needed to ensure positive ROAS
- Ensure our account campaign structure is sound
- Creative Recommendations (25%)
- Recommend new page designs and lead contractors to create effective landing pages, ad graphics, and videos that convert.
- Create new sale messaging and direct new landing page creation
- Work directly with our graphic designer to ensure streamlined creation of new ad creative
- Source new UGC/influencer content to enhance and optimize our ad campaigns.
- Reporting (10%)
- Report on campaign performance regularly
- Look for optimizations and new strategies
Apply To Join Our Team
