SEO Writer – In-House (or Freelance) – Ladders – Remote

<div> <p style="margin-top: 0pt;margin-bottom: 2pt"> <strong>About Ladders</strong></p> <p style="margin-top: 0pt;margin-bottom: 0pt">Ladders is a career platform dedicated to helping professionals find better jobs, grow their careers, and make informed decisions about work. We create high-quality content that helps job seekers navigate job search, career transitions, improve their resumes, win and prepare for interviews, negotiate compensation, and stay informed about workplace trends.</p> <p></p> <p style="margin-top: 0pt;margin-bottom: 2pt"> <strong>Position Overview</strong></p> <p style="margin-top: 0pt;margin-bottom: 0pt">We are seeking an experienced SEO Writer to create high-quality, search-optimized content that attracts, engages, and converts professionals throughout their career journey. This person will work closely with our SEO teams to produce articles that rank competitively in search results while delivering genuine value to readers.</p> <p></p> <p style="margin-top: 0pt;margin-bottom: 0pt">The ideal candidate has a strong understanding of SEO best practices, experience writing career- or business-focused content, and the ability to turn keyword opportunities into authoritative, engaging articles.</p> </p></div> <div> <strong>Responsibilities</strong></p> <div class="posting-requirements plain-list" data-qa="posting-requirements"> <div> <ul style="margin-top: 0px;margin-bottom: 0px"> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 12pt;margin-bottom: 0pt">Research and write SEO-focused landing pages, articles, guides, and blog posts aligned with editorial briefs.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Conduct keyword research and incorporate target keywords naturally into content.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Create content that satisfies search intent while maintaining a strong editorial voice.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Optimize articles for on-page SEO, including headings, metadata recommendations, internal linking opportunities, and AEO optimization.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Fact-check content and cite credible sources when appropriate.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Update and refresh existing content to improve rankings and traffic performance.</p> </li> <li>Meet agreed-upon publishing deadlines and content quality standards.</li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 12pt">Collaborate with SEO stakeholders to refine content strategy.</p> </li> </ul> </div> </div> </div> <div> <strong>Other Marketing Copy Across Channels</strong> </p> <div class="posting-requirements plain-list" data-qa="posting-requirements"> <div> <div>Willingness to produce and deliver other types of marketing copy and bring our value proposition to life across channels and deliverables, including landing pages copy, paid media copy, and promotional copy for email campaigns. This work may cover about 20-30% of total scope. </div> </div> </div> </div> <div> <strong>Qualifications</strong></p> <div class="posting-requirements plain-list" data-qa="posting-requirements"> <div> <ul style="margin-top: 0px;margin-bottom: 0px"> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 12pt;margin-bottom: 0pt">3+ years of professional content writing experience.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Demonstrated success creating SEO-driven content that ranks in organic search.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Strong understanding of keyword research, search intent, topical authority, and on-page SEO.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Experience writing about careers, recruiting, workplace trends, job search, leadership, personal finance, or business topics.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Excellent research, writing, editing, and proofreading skills.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Ability to write in a clear, authoritative, and engaging style.</p> </li> <li>Ability to work independently and manage multiple assignments.</li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 12pt">Familiarity with SEO tools such as Ahrefs, Semrush, Google Search Console, or similar platforms.</p> </li> </ul> </div> </div> </div> <div> <strong>Preferred Qualifications</strong></p> <div class="posting-requirements plain-list" data-qa="posting-requirements"> <div> <ul style="margin-top: 0px;margin-bottom: 0px"> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 12pt;margin-bottom: 0pt">Experience writing for career, HR, recruiting, staffing, or professional development audiences.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Knowledge of AI-assisted content workflows while maintaining editorial quality standards.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif">Portfolio demonstrating measurable SEO performance.</li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 12pt">Experience optimizing content for featured snippets and AI-powered search experiences.</p> </li> </ul> </div> </div> </div> <div> <strong>Deliverables</strong></p> <div class="posting-requirements plain-list" data-qa="posting-requirements"> <div> <ul style="margin-top: 0px;margin-bottom: 0px"> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 12pt;margin-bottom: 0pt">Long-form SEO articles (1,000–3,000+ words)</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Career guides and educational content</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 0pt">Job search and interview resources</p> </li> <li>Content refreshes and optimization projects</li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 0pt;margin-bottom: 12pt">Salary and workplace trend articles</p> </li> </ul> </div> </div> </div> <div> <strong>Compensation</strong></p> <div class="posting-requirements plain-list" data-qa="posting-requirements"> <div> <div> <ul style="margin-top: 0px;margin-bottom: 0px"> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 12pt;margin-bottom: 12pt">Competitive freelance rates based on experience and scope of work.</p> </li> <li style="font-size: 11pt;font-family: Arial, sans-serif"> <p style="margin-top: 12pt;margin-bottom: 0pt">Ongoing assignment opportunities for high-performing contributors.</p> </li> </ul></div> </div> </div> </div> <div class="text-small italic text-gray-700">We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

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