Paid User Acquisition Lead
About the Company An innovative, venture-backed AI technology company is building next-generation creative tools that generate realistic sound, speech, and music from video content. The business develops advanced generative AI models that transform silent video into immersive audio experiences for gaming, digital media platforms, content creators, and other creative professionals. Following significant recent investment, the company is experiencing rapid growth across Product, Engineering, Commercial, and Growth teams.
About the Role
We're seeking a Paid User Acquisition Lead to own and scale paid acquisition efforts across multiple channels. This is an opportunity to build a performance marketing function from the ground up, taking ownership of strategy, budget management, analytics, testing, and execution. Initially, the focus will be on designing and running a structured experimentation programme across channels, audiences, messaging, and creative formats to identify scalable growth opportunities.As successful acquisition strategies emerge, you'll lead the efforts to optimise and scale them. Working closely with senior leadership, product, and creative teams, you'll act as a key strategic partner with significant autonomy and influence over growth initiatives.
Responsibilities
- Own the Experimentation Programme
- Design and execute a paid acquisition testing roadmap from hypothesis through implementation, analysis, and scaling.
- Develop a centralised repository of experiments, insights, and best practices to ensure learnings are captured and shared across teams.
- Manage Multi-Channel Paid Acquisition
- Lead campaign management and optimisation across channels such as Meta, TikTok, YouTube, Google, Reddit, and emerging platforms.
- Manage budgets, campaign structure, and performance against agreed business objectives.
- Identify high-performing audience, messaging, and creative combinations that drive qualified user acquisition.
- Collaborate with creative and content teams to brief, test, and iterate ad creatives, including user-generated content and creator-led campaigns.
- Analyse Performance and Drive Insights
- Establish robust tracking, attribution, and reporting frameworks across the user journey from acquisition through activation and retention.
- Produce regular reporting on customer acquisition cost (CAC), activation, retention, and channel performance.
- Translate campaign insights into actionable recommendations that inform product development and growth strategy.
- 3+ years' hands-on experience managing paid acquisition for a high-growth consumer or prosumer software business.
- Strong knowledge of paid social advertising platforms and experience implementing tracking and attribution frameworks.
- Excellent analytical skills with the ability to interpret and optimise against performance metrics such as CAC, activation, and retention.
- Strong communication skills with the ability to present complex findings and clear recommendations to senior stakeholders.
- Experience within the creator economy, user-generated content marketing, onboarding funnels, or basic SQL knowledge.
- Have a naturally curious and investigative mindset.
- Approach marketing with a test-and-learn methodology.
- Enjoy building repeatable systems and processes that drive long-term growth.
- Are proactive and continually seeking new opportunities to improve performance.
- Thrive in a fast-paced environment where you can build and shape a growth function from an early stage.
